Forecasting

Aspirational Brands:

 

Benchmark Brands:

 

Classics:

 

Concept Stores:

 

Environmental Scanning:

 

Fads:

 

Fashion Cycle:

 

Long-term Forecasting:

 

Masstige:

 

Short-term Forecasting:

 

Silhouette:

 

Trend:

 

Trickle-across Theory:

 

Tickle-down Theory:

 

Trickle-up Theory: